Strategic Marketing Consultancy.

See your marketing clearly.

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MARKETING STRATEGIST FOR UK SMES | STRATEGY. CLARITY. RESULTS.

Who is AB Comms

I'm Anneliese Bryan, founder of AB Comms. I've spent 25 years in marketing and 10 of those building AB Comms as an independent business. I know what it takes to make marketing work when budgets are tight, everyone wears multiple hats, and every decision counts.

I act as an outside eye: helping founders and leadership teams hold a mirror up to where they really are, make sense of what's working and what isn't, and build a strategy they can take full ownership of.

You stay in the driving seat. My job is to bring the clarity, structure, and honest perspective that makes your next move obvious and your team capable of delivering it. And I won't leave you with a plan and no support. If you need specialist help to bring it to life, whether that's branding, web design, or content, I have a network of trusted people I can connect you with.

Let's talk about your business

Why Choose AB Comms?

Clarity. Confidence. Capability. Change.

These four principles shape every engagement. Together, they move you from reactive, instinct-driven marketing to a clear, confident, strategy-led approach. One your team can own and build on.

Explore how I can help

Clarity.

See what’s really working and where to focus your efforts.

Capability.

Build the skills and structure to sustain momentum, however you choose to implement.

Confidence.

Make decisions based on insight, not instinct.

Catalyst for Change.

Bring energy, accountability, and momentum to your marketing.

How I Help

Services

I work with founders and leadership teams who have the resource to run their marketing, but need clarity on what to do and why. My services follow a simple progression: understand where you are, build a strategy you believe in, then implement it with confidence.

Not sure where to start? A conversation is usually enough to work that out.

Explore services

Marketing Clarity Audit

Before any strategy, you need an honest picture of where you really are. I work with you to assess what's working, what isn't, and where the gaps are, so every decision that follows is grounded in reality, not assumption.

Start with an Audit

Strategy & Planning

With a clear picture of where you are, we build the strategy and plan together. You get a practical, prioritised roadmap built around your goals and team, that you can take full ownership of and start implementing straight away.

Build your strategy

Advisory & Coaching

Once you have a plan, having a sounding board makes a real difference. Ongoing advisory support to help you navigate decisions, stay on track, and build confidence as you deliver.

Explore advisory support

Challenges

Where Are You Getting Stuck?

Most businesses I work with aren't short of effort. They're short of clarity. Here are the two most common places where things get stuck.

Are you running marketing activity without a clear strategy behind it?

Through a Marketing Clarity Audit and Strategy and Planning engagement, I'll help you step back, see what's really going on, and build a strategy that connects your day-to-day activity to your bigger goals, one your team can actually implement.

Got a plan, but not sure your team has the confidence to run with it?

Advisory and Coaching gives you a senior sounding board as your team implements. I'm not here to do the work for you. I'm here to help you make better decisions, build capability, and stay on track as you move forward.

How I Work

Every engagement is different, but the approach follows the same logic: understand where you are before deciding where to go.

Marketing Clarity Audit – A structured review of where you are: what's working, what isn't, and where to focus. The starting point for most engagements.
Strategy & Planning – We build the strategy and plan together. You leave with a clear, prioritised roadmap your team can own.
Advisory & Coaching – Ongoing support as you implement, so you have a senior sounding board without the cost of a full-time hire.

Available virtually across the UK or in-person across the South East. Most clients start with a conversation.

What sets AB Comms apart?

25 years in marketing. 10 years running my own business.

25 years in marketing. 10 years running my own business. I've seen what works, what doesn't, and what gets in the way. I bring all of that as an honest outside perspective to every client I work with.

No jargon, no over-complication. Just clear thinking and the strategic clarity to make your next move obvious.

What sets AB Comms apart:

An outside eye that sees what you're too close to spot
Strategic clarity without jargon or over-complication
A collaborative approach that builds your team's confidence and capability
Senior-level thinking without the cost of a full-time hire or agency

Over the years I've worked with founders, MDs, and marketing leads across media, tech, food, health and wellbeing, and live events, helping them build strategies and plans they can genuinely believe in and deliver.

If your marketing needs clearer direction, let's talk.

Let's Talk